WP Market

Task M1: Sustainable entrepreneurship: Global overview of experiences from promising cases

The aim of this task is to explore opportunities for sustainable entrepreneurship leading to reduced emission from the transport system by the use of new and existing technologies together with new business models and ecosystems and to create a framework on the conditions for sustainable entrepreneurship in the transport sector.

Task M2 - Exploring conditions for sustainable entrepreneurship through Living Labs

The aim of this task is to develop and test a model of the relationship between public actors and market actors connected to the digitally supported platform with services for mobility and accessibility services in LL3 .

To accomplish this, a business model lab will be set up, adjacent to LL3, that includes 8-12 engaged market actors. They will be recruited from the Mistra Sams partners (Ericsson, Smart Resenär, Taxiförbundet, different services providers as well as some of the public actors involved) but also from publicly owned companies, service providers, third party organizations, platform companies, co-operative organizations, industry associations, non-profit organizations who provide products, processes and services in the field of platformed based mobility and accessibility. Through a stepwise approach that follows the rationale of the LL3-process, the market actors will contribute with their perspectives and experiences of existing market conditions, and will also be invited to identify, test and explore other ways of working.

Task M3: Ways forward: Sustaining promising ideas from Living Labs 

The aim of this task is to explore the characteristics of successful diffusion strategies for promising sustainable accessibility and mobility services, with a specific interest in the Living Lab-approaches in Mistra SAMS.