Work package Market

Aim and research questions

The aim of this work package is to explore what would drive market actors/entrepreneurs to accelerate the pace of the required transformation toward a climate-neutral and socially just transport system. It also aims to clarify which new business models and digital technologies that could act as useful enablers for promising services, and the conditions required for these transformations to support a sustainable development of the transport system.

The following main research questions will be addressed:

• • From both a technological and business-model perspective, in the evolving multifaceted market landscape beyond the smart city (i.e. the fourth industrial revolution), what are the conditions under which entrepreneurial action will address the opportunity of resolving environmental issues while creating economic values and at the same time a climate neutral and socially just transport system?
  • What are the characteristics of promising strategies for diffusion of ideas leading to a sustainable accessibility and mobility services (with a specific interest in successful living-lab approaches used in Mistra SAMS) in urbanregions?

Content and Scientific background

This work package aims to present conditions for sustainable entrepreneurship as well as what technologies that favors a development towards a sustainable transport system. It consist of a combination of theoretical work and empirical studies. The theoretical work will mainly take place in task M1. The empirical work will be made in task M2 in connection to Living Lab 3 and task M3 in connection to Living Lab 2.

Upscaling successful innovations from living labs is not a matter of simply ‘rolling out’ (accessibility and mobility) services across the city and beyond. It also involves changes in the components of the broader socio-technical system, such as actors’ perspectives, capabilities (i.e. informal institutions) and regulation (i.e. formal institutions), in addition to the technological hardware (i.e. artifacts or infrastructure) (Dijk et al., 2018). Therefore will this WP be carried out in close collaboration with WP P, WP C and WP LLD.

Work package leader

The leader of this work package is Anna Kramers, KTH

Tasks 

Task M1: Sustainable entrepreneurship: Global overview of experiences from promising cases

Aim

The aim of this task is to explore opportunities for sustainable entrepreneurship leading to reduced emission from the transport system by the use of new and existing technologies together with new business models and ecosystems and to create a framework on the conditions for sustainable entrepreneurship in the transport sector.

Content and scientific context

Previous work in Mistra SAMS phase 1 on indicators for promising services will form the basis for the work to identify conditions for sustainable entrepreneurship. The work will be conducted through literature reviews and through interviews with experts. Many sustainability opportunities lie outside traditional market economies and can be found in informal economies (Munos & Cohen (2018).

These will also be part of the investigation.

Deliverables

Three reports (one together with WP C and WP P), one conference paper, one scientific article.

Task leader:  Jan Bieser, KTH

Task M2 - Exploring conditions for sustainable entrepreneurship through Living Labs

Aim

The aim of this task is to develop and test a model of the relationship between public actors and market actors connected to the digitally supported platform with services for mobility and accessibility services in LL3. To accomplish this, a business model lab will be set up, adjacent to LL3, that includes 8-12 engaged market actors. They will be recruited from the Mistra Sams partners (Ericsson, Smart Resenär, Taxiförbundet, different services providers as well as some of the public actors involved) but also from publicly owned companies, service providers, third party organizations, platform companies, co-operative organizations, industry associations, non-profit organizations who provide products, processes and services in the field of platformed based mobility and accessibility.

Through a stepwise approach that follows the rationale of the LL3-process, the market actors will contribute with their perspectives and experiences of existing market conditions, and will also be invited to identify, test and explore other ways of working.

Content and scientific context

This task will involve recruitment of market actors to Living Lab 3 and to the business model lab. These market actors will primarily be recruited among our partners and the listed potential partners. Experiences from the platform company Smart resenär and the connected research projects (Lima/Drive Sweden http://www.drivesweden.net/lima and EC2B/Climate KIC) https://www.climate- kic.org/news/ec2b/ ) will be important input for the work. Additional market actors will also be recruited if there is a need for that. The market actors will be interviewed in three rounds covering a long timespan from beginning of 2021 to the end of 2023. The interviews will be both individually and in a focus group to get their views on technologies to be used as well as business models and business ecosystem as input for the setup and design of the prototype in LL3.

Deliverables

One Licentiate Thesis, Two Scientific articles, Recruited participants to LL3, Business-Model Lab, Documented interviews from the 3 rounds of interviews with Market Actors.

Task leader:  Anna Kramers, KTH

Task M3: Ways forward: Sustaining promising ideas from Living Labs

Aim

The aim of this task is to explore the characteristics of successful diffusion strategies for promising sustainable accessibility and mobility services, with a specific interest in the Living Lab-approaches in Mistra SAMS.

Content and scientific context

This task will explore how the promising ideas from the two Living labs can be sustained. This task is in its first step (2021-2022) focusing on the findings from the Living Lab 2 Mistra SAMS phase 1 and in the second step focusing on the findings from Living Lab 3 (2023-2024). The work will be conducted through literature reviews and individual and focus group interviews with participants of the Living Labs as well as external actors who are identified as promising market actors..

Deliverables

Two scientific articles, Two workshops and documentation.

Task leader: Anna Kramers, KTH